ACCC takes action against hearing aid suppliers for misleading consumers
6 September 2018
In the interests of protecting our customers and consumers of hearing devices the Hearing Club would like to highlight an example of false and misleading information that tricked customers into getting free or subsidised hearing aids from two retailers. See excerpt below.
The ACCC has commenced proceedings against hearing aid retailers Oticon Australia Pty Ltd and Sonic Innovations Pty Ltd, alleging that both businesses made false and misleading representations to pensioners in advertisements for hearing aids supplied under the Australian Government Hearing Services Program.
Oticon and Sonic have admitted that the AudioClinic and HearingLife advertisements contained the following false and misleading representations:
- In order to obtain a free hearing aid pensioners had to book a free hearing test at an AudioClinic or HearingLife hearing clinic before the deadline in the advertisement, when in fact there is no deadline to obtain a fully-subsidised hearing aid under the Hearing Program.
- The free hearing aids included wireless technology that would allow users to connect them to digital devices like televisions and mobile phones, when in fact this technology was not included with the free hearing aid, but instead required additional accessories which were sold separately at an extra cost.
- Any user of the advertised hearing aid would no longer miss any conversations, when in fact this may depend on a person’s individual circumstances and the nature of his or her hearing impairment.
Read the full article here.